Leading product design for complex systems

I watched my husband burn out preparing group therapy sessions from scratch every week, so I built a tool that should have already existed.

Shaping adoption strategy and onboarding systems for an early-stage AI product by defining how users discover, trust, and build habits around AI.

Shaped design vision across Support and Health, guiding 60 teammates and managing senior & staff designers to transform how 54M customers find help, resolve issues, and engage with the app.

As the IC lead for Transfers, I redesigned money movement flows for 50M MAU, unlocking annualized inflows by turning failed transactions into successful ones.

Led a cross-platform security initiative for Square's 4 million users, driving adoption of mandatory 2FA and reducing fraud-related losses.

Led foundational research and product strategy for Mailchimp's 0 → 1 eCommerce launch, shaping a net-new Stores experience grounded in primary customer insight.